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Why You Should Be Using 360° Photography

Traditional photography tells the story of the camera user. It points to specific objects in the environment and creates a unique composition based on the cameraman's perspective.

A 360 panoramic camera uses two lenses that capture a full 360-degree sphere. Viewers feel like they are in the center of the area. They can choose their own perspective thus creating a unique experience for themselves.

The focus shifts from the cameraman viewpoint to the final user who decides how to interact with the content.

Users create their own experience

There is a need to change from traditional to

trendy and fun ways to communicate with clients.

Today’s consumers are tech-savvy and they want

to have an option to choose how to participate 

with media content. 360° photos have a great

user value. They provide a unique opportunity to

engage with users and give them the freedom to

personalize their experience. The fun way in

which 360° photos are engaging with users makes it a perfect choice for social media. As a result, we see content like 360° images and videos gaining popularity on a daily basis.

360° property photography

Homebuyers also would like to experience more from online house searching.

360° photos for real estate properties can provide a new, innovative way of how potential buyers participate with the content. Traditional photography shows only a section of each room, wheres the 360° spherical panorama shows everything. There is no need to guess what’s on the other side of the room or building floor plans in your head based on photos showed on listing. 360° panorama not only replaces between 3 to 4 traditional photos but also gives a better understanding of room dimensions. This kind of content is captivating home buyers around the world, influencing the way we experience content and, above all, the way they react upon it.



415 Jaslie Drive Cary,

           N.C. 27518

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JT Creative is a full service professional real estate photography and Video company serving Raleigh, Cary, Wake County, Durham County, and surrounding areas. We provide high-quality photography, aerial photography and videos, and 3D walkthrough tours for your residential or commercial listing. 

© 2023 JT Creative, LLC.

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